Clik here to view.
Top brands prefer boring websites
ADOTAS EXCLUSIVE — To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4)...
View ArticleClik here to view.
Quick Hits: Hulu and Univision Become Amigos, Yahoo! Saying Sayonara to Y! Japan
ADOTAS – ¡Que grande! Hulu and Univision signed a multi-year content agreement that will bring all sorts of Spanish-launguage content (telenovelas, comedies, variety shows) from Univision’s network of...
View ArticleClik here to view.
When Marketers Get It Right With QR Codes
ADOTAS – The concept of mobile activated barcodes, like QR Codes, has recently fascinated marketers. What could be better than sending people from traditional, static media to digitally engaging...
View ArticleClik here to view.
Ford Sees Greater Engagement in Programmatic Premium Ads
ADMONSTERS – One of the highlights of AdMonsters’ OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick...
View ArticleClik here to view.
Mashable Crunches TechCrunch in GeoEdge Ad Study
GeoEdge Ltd. today issued a new report on the advertising strategies deployed on websites for popular news blogs TechCrunch and Mashable to illustrate the power of the GeoEdge advertising visibility...
View ArticleClik here to view.
Tom DeLuca is New COO at Augme/Hipcricket
Augme Technologies, Inc. (OTCBB: AUGT), (“Augme” or the “Company”), a technology and services leader in interactive media and mobile marketing, today announced that Tom DeLuca (pictured) has been...
View ArticleClik here to view.
(RED)’s Fight Against AIDS Goes Mobile for the First Time with **RED
This weekend, (RED), the highly successful nonprofit founded by Bono and Bobby Shriver to eradicate AIDS, will for the first time embrace a multichannel mobile giving campaign featuring world famous DJ...
View ArticleClik here to view.
Larissa’s Picks to Click: HitBliss, Mobile Gaming Ads, Ford2Go
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link....
View ArticleClik here to view.
Location, Meet Advertising … Again: Learning from the Past to Prepare for Today
ADOTAS – When it comes to location-based advertising, a map is only one of the essential tools. Having spent nearly a decade in the mapping industry, I’ve personally witnessed the awakening to...
View ArticleClik here to view.
Larissa’s Picks to Click: Facebook Home Downloads, Mustang Gets Social, Psy...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Happy...
View ArticleClik here to view.
When Will Global ERPs Acquire DSPs?
ADOTAS — Having previously worked as an IT analyst, I am eagerly awaiting a major ad tech acquisition by an enterprise IT juggernaut such as SAP or Oracle. Given ongoing developments in the...
View ArticleClik here to view.
The Exchange Lab Secures $8 Million in Growth Capital Funding From BGF
LONDON, NEW YORK & TORONTO, December 5, 2013 (ADOTAS) – The Exchange Lab, the world’s largest programmatic digital media marketplace announced today that it has raised $8M in funding from UK growth...
View ArticleBrands Bring Tricks and Treats to Instagram for Halloween
Happy Halloween! Today brands are reaching out with some spooky and creative campaigns that brands have been sharing on Instagram in honor of Halloween. Below you’ll find some of the holiday’s best and...
View Article
